[{"data":1,"prerenderedAt":100},["ShallowReactive",2],{"projects":3},[4],{"id":5,"title":6,"accent":7,"body":8,"client":79,"coverImage":80,"description":81,"draft":82,"extension":83,"featured":82,"meta":84,"navigation":82,"path":85,"seo":86,"stem":87,"tags":88,"tech":92,"url":97,"year":98,"__hash__":99},"projects\u002Fprojects\u002Fmicroproviders-care.md","MicroProviders Care — a marketing site for self-employed carers","emerald",{"type":9,"value":10,"toc":72},"minimark",[11,15,20,28,31,35,65,69],[12,13,14],"p",{},"MicroProviders Care is an all-in-one admin platform for self-employed carers — the small, local \"micro providers\" who deliver health and social care in their own communities. We designed and built the marketing site that explains the idea, sells the product, and turns visitors into trial sign-ups.",[16,17,19],"h2",{"id":18},"the-challenge","The challenge",[12,21,22,23,27],{},"\"Micro provider\" isn't a phrase most people know, so the site has to do two jobs at once: teach a model of care from scratch ",[24,25,26],"em",{},"and"," convert. It speaks to carers who are running a business largely on their own — often on a phone, between visits — so it has to load instantly, read clearly, and never get in the way.",[12,29,30],{},"It also has to make a genuinely admin-heavy product feel light: client records, visit tracking, invoicing, expenses, and compliance, all rolled up to a single, friendly £4.99-a-month promise.",[16,32,34],{"id":33},"what-we-built","What we built",[36,37,38,47,53,59],"ul",{},[39,40,41,42,46],"li",{},"A ",[43,44,45],"strong",{},"clear narrative"," from \"what is a micro provider?\" through the platform's features to transparent pricing, each step nudging toward the free trial.",[39,48,41,49,52],{},[43,50,51],{},"Getting Started guide"," covering the real-world essentials of going independent — DBS checks, insurance, training, HMRC — so the site is useful before anyone signs up.",[39,54,41,55,58],{},[43,56,57],{},"public provider directory"," that gives individual carers a profile and gives the product a community.",[39,60,41,61,64],{},[43,62,63],{},"static-first build"," in Nuxt 4 and Tailwind CSS v4, fully prerendered to HTML for instant loads and near-zero hosting cost.",[16,66,68],{"id":67},"the-outcome","The outcome",[12,70,71],{},"A site that earns trust by being genuinely helpful first and salesy second — fast on the low-end devices carers actually use, cheap to run, and easy to keep extending as the product grows.",{"title":73,"searchDepth":74,"depth":74,"links":75},"",2,[76,77,78],{"id":18,"depth":74,"text":19},{"id":33,"depth":74,"text":34},{"id":67,"depth":74,"text":68},"MicroProviders Care","\u002Fprojects\u002Fmicroproviders-care\u002Fcover.png","A fast, static marketing site for a care SaaS — explaining micro providers, the platform, and pricing, and turning visitors into trial sign-ups.",true,"md",{},"\u002Fprojects\u002Fmicroproviders-care",{"title":6,"description":81},"projects\u002Fmicroproviders-care",[89,90,91],"Marketing site","Web","Design",[93,94,95,96],"Nuxt","Tailwind CSS","Vue","TypeScript","https:\u002F\u002Fmicroproviders.care\u002F",2026,"O1xLbvaK4Y62VKS_B-EvakIVSKtyMbS0A-yM_LoQawk",1782594055568]